Right game at the right time with marketing | Behind The Games full interview with Victoria Chin
11Welcome to Behind The Games podcast! Get more links and info at https://newoverlords.com
Being in a marketing lead role for a video game company has a surprisingly big responsibility in helping plan and design the games up front. We interview Victoria Chin, the Marketing Manager for a Toronto game studio called Games By Stitch. In it we talk about what marketing does, what's exciting in VR right now and what's special about their new game Broken Spectre, and even how cosplay is becoming an important part of the games industry.
Check out Games By Stitch and their current games at: https://www.gamesbystitch.com (you can sign up to be a play tester for Broken Spectre there too!)
Post your follow-up questions here and we'll try to get some answers. Enjoy!
00:00 Introduction
01:10 Victoria, Games By Stitch, and Broken Spectre
02:50 VR Games
04:15 Marketing and game planning
09:29 Community management
14:26 Canada media fund support
20:20 New tech plus short timeline equals innovation
25:41 Networking for VR devs
26:24 Pre-story and media for Broken Spectre
31:40 Planning for future games
38:40 Staying up to date on the games industry
42:44 Cosplay and gaming
43:43 Pro cosplay photos
46:02 What's next?
50:00 Connecting with Victoria
50:39 Thanks, Victoria!