Exploring the Evolution of VR in Entertainment Centers: Insights from Supercharged Entertainment
6Join us at the Vive Theater, sponsored by HTC, for a fascinating discussion with Michael Dawson and Cody Browning from Supercharged Entertainment. In this exclusive interview, they delve into their journey of integrating Virtual Reality (VR) into their world-class entertainment center, which boasts the largest indoor multi-level karting track globally. As pioneers in providing diverse and immersive entertainment experiences, including ninja wipeout courses, arcades, and ax throwing, they share their strategic insights on adopting VR technologies.
Learn about their cautious approach to VR, the evolution of VR attractions, and their plans to introduce new VR experiences. They discuss the challenges of VR in commercial settings, from reliability issues to the need for more durable and maintenance-friendly equipment. Moreover, they shed light on the customer demographics attracted by different entertainment options and their decision-making process in selecting VR attractions, focusing on maximizing customer enjoyment and return rates rather than maximizing per-person spend.
This video is an invaluable resource for anyone interested in the intersection of VR and location-based entertainment, offering a glimpse into the operational realities and future possibilities of VR in commercial entertainment venues.
This video was recorded at the HTC VIVE Theatre - IAAPA Orlando - November 2023. Interview conducted by Bob Cooney.