F1 LIVE LONDON: BRINGING THE SPORT TO THE PEOPLE

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The Inside Line

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Published on July 22, 2017 3:20:36 AM ● Video Link: https://www.youtube.com/watch?v=ro0kdOyxocQ

Duration: 2:53

1,130 views

24

"London was abuzz ahead of the British Grand Prix, with Formula 1 putting on a huge show through Trafalgar Square and Whitehall with all 10 teams attending - as the sport seeks to up its mainstream appeal.

It was a step towards the ultimate goal for F1’s new owners Liberty Media - who are focused on creating Super Bowl-style celebrations at every host city from Melbourne to Abu Dhabi. Watch the video and tell us what you think below in the comments…

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