Facebook And Twitter referrals to news outlets plummet

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United Arab Emirates MetaNews
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Published on ● Video Link: https://www.youtube.com/watch?v=fFFzXQ5Zk1Y


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In a rapidly evolving digital landscape, major media outlets are confronting substantial challenges as they grapple with a significant decline in traffic referrals from Meta-owned Facebook and X, formerly known as Twitter, over the past year. This phenomenon is the outcome of transformative changes initiated by social media platforms in their interactions with news organizations, as reported by Axios Media Trends. Data sourced from web analytics firm Similarweb reveal that traffic referrals from Facebook have witnessed a staggering decline of approximately 60% year-over-year. Concurrently, referrals from Twitter have seen a decline exceeding 40% during the same period, based on our own estimations. #MediaDecline #SocialMediaImpact #NewsOutlets #FacebookTraffic #TwitterReferrals



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