Facebook Messenger brings live chat and bots to websites.
Facebook Messenger now has a plugin that lets visitors to a website engage in live chat with a human or bot without leaving that website. Called Customer Chat, the plugin is one in a series of major changes announced today as part of the release of version 2.2 of the Messenger Platform. The announcement was made by Messenger head of product Stan Chudnovsky on stage at Web Summit in Lisbon, Portugal.
Things like Message Us buttons or a Send to Messenger plugin have been available for websites for a long time, but this appears to be the first native offering for live chat with a human or automated bot.
Customer Chat will be available on desktop and mobile devices and is currently in closed beta. Since the conversations sync, a conversation can begin on a website and continue on Messenger. Early users include airlines like KLM, Volaris, and Air France. This continues Facebook’s efforts to support the use case of airline passengers who have to change a flight or speak with a customer service agent ASAP.
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