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Like & subscribe 🥳💖🙏👍Prime (stylized in all caps) is a range of sports drinks, drink mixes, and energy drinks created and marketed by Prime Hydration, LLC. The range is promoted and founded by YouTubers and internet personalities Logan Paul and KSI. The announcement and the release of the product in 2022 was followed by a social media hype associated with these social media personalities, who have tens of millions of followers combined. It was also promoted through mainstream sports sponsorship deals.
Prime
Prime's logo
Various flavors of Prime Hydration
A selection of different flavors of Prime Hydration.
Type
Sports drink, drink mix, energy drink
Manufacturer
Prime Hydration, LLC
Distributor
Congo Brands
Country of origin
United Kingdom United States
Introduced
January 4, 2022; 2 years ago
Website
US Website
UK Website
Prime Hydration produces a variety of energy drinks, sports drinks, and drink mixes containing varying levels of caffeine, electrolytes, and added micronutrients. Prime Energy drinks have generated controversy due to their marketing campaign, which has been criticized for targeting children and adolescents, in conjunction with their high concentration of caffeine. Several countries, jurisdictions, and primary and secondary schools have banned or restricted the drink due to its caffeine content exceeding legal limits, or otherwise being deemed unsafe for children.
Products

Prime Hydration, LLC is affiliated with Congo Brands, co-owned by American businessmen Max Clemons and Trey Steiger.[1] In the United Kingdom, where the product was launched in June 2022,[2][3] it was originally shipped from the United States, and is now manufactured by Refresco.[4]
The Prime labeling is used on energy drinks, sports drinks, and drink mixes.[5] The sports drinks, described by the manufacturer as "hydration drinks",[6] are made up of 10 percent coconut water and contain electrolytes, B vitamins and BCAAs.[7] The manufacturers state that this version of the product contains no added sugar, is caffeine-free, and has around 20 calories per bottle.[7] It is sweetened with acesulfame potassium and sucralose, like many other sugar-free drinks.[8] Prime Hydration flavors include: Blue Raspberry, Glowberry (Sour Apple Berry), Grape and Orange, Ice Pop, Lemon Lime, Lemonade, Meta Moon, Orange Mango, Tropical Punch.[7][9][10]
The energy drink, which was launched in 2023,[11] contains 200 mg of caffeine and shares several flavors with its sports drink counterpart.[12] The company also produces Prime Hydration+ Sticks which have released special flavors in collaboration with the Dodgers baseball team,[13] and with FC Bayern Munich.[14] In November 2023, two solid gold Prime bottles were on display in London and New York City, worth $500,000 each.[15] There are other limited edition bottles such as the Ice Pop Prime Card Misfits bottles, Lemonade Venice Beach and Lemonade Piñata Colada.[16]
Reception