Duration: 2:43

2,586 views

41

The Little Things
Big Gigantic
Trollback Company
----------------------------------
FOX Entertainment Brand Identity

Context
Define a new brand strategy and identity for the newly-independent “fourth network” that reimagines the future of TV and launches a culture-defining, cross-platform entertainment brand built for a new generation of fans.

Strategy
Champion the brand’s bold legacy of risk-taking by introducing a new positioning and design system that empowers storytellers at FOX to create breakthrough entertainment that breaks through popular culture.

Solution
Launch FOX Entertainment as a bold new challenger brand, delivering robust systems for messaging, tone of voice, design, and animation across every touchpoint, including on-air, streaming, digital, social, print, and IRL applications.