When Regina Rivers and her husband purchased nearly 95 acres in Villa Rica, Georgia, they didn’t just buy land — they bought a new chapter in life. 🌱 What started with raising cattle soon transformed into Ithica Beef, a family-run operation that blends farming, entrepreneurship, and community connection.
In this Farm Monitor feature, Regina shares how a simple idea — turning an old picnic pavilion into a self-serve beef market — became reality. Opened in October 2024, their shop has quickly become a hit with locals looking for fresh, Georgia-raised beef. 🥩
But Regina’s story doesn’t stop there. From TikTok experiments to building relationships with customers online, she’s found new ways to market her farm — and discovered the fun side of technology along the way.
📺 Join us as we step inside Ithica Beef’s story of faith, family, and farming with a modern twist.
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