Future of Mobile Summit 2024: How GMS is taking CPaaS into the AI era

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Published on ● Video Link: https://www.youtube.com/watch?v=91eszEUG8Qw


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In this exclusive MEF TV interview at the Future of Mobile Summit during MWC24, Charles Upchurch, CEO of GMS, discussed how his company is adapting its services around generative AI.

Just days before MWC 2024, GMS unveiled a rebrand based around the slogan “Greenlight your tomorrow.” Why the refresh? According to the company, it needed a “consumer friendly and tech style” to reflect the changing market conditions around business messaging. The underlying cause of the change is, of course, generative AI.



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