Game On: What We Learned from Launching Our First Location-Based Game @ PAX

Channel:

Games for Change

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6,900

Published on August 29, 2018 2:49:41 PM ● Video Link: https://www.youtube.com/watch?v=Z00Bb4yKCeI

Duration: 20:48

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Over Labor Day Weekend 2017, The Ad Council returned to PAX West with our Love Has No Labels campaign, celebrating diversity and inclusion for a second year. We realized that talking to attendees about such an important issue in the seconds you have them captive at a booth was challenging. While we raised awareness about the campaign, we wanted to engage them in a deeper way. We launched our first geo-location game with Artifact Technologies called The League of Extraordinary Humans. In our case study, we will share what worked and more importantly what was challenging about the experience.

Speakers:
*Anastasia Goodstein (SVP, Digital Innovation, The Ad Council)

http://www.gamesforchange.org/