Games Have Product Placement, Too
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There's 4 key ways games make money.
They can sell to you for 60 dollars, the good old fashioned way, and make money at the moment you buy the game.
They can sell microtransactions inside of the game.
But there's also incentivized behavior, where games ask you to watch videos and ads in exchange for in game rewards. And the most common, yet most obscure way, that games make money.
In game advertising. Or as the movie industry has called it for the past 50 years.
Product placement.
Things like a monster energy ad in death stranding, the dole bananas in super monkey ball, or the Obama billboards in burnout paradise. All seem strange, but these sorts of things are far more common than you likely realise...