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Not every developer is willing to commit to creating an entire game based on licensed IP, but Jam City president and chief operating officer Josh Yguado thinks every developer should at least consider incorporating branded events.

“As a game developer, it’s something everyone should think about,” he said onstage at today at the GamesBeat Summit in Mill Valley, California, “because I think there’s really interesting ways that are pretty untapped right now to just do great two-week, three-week, month-long events that fans really like.”


Watch the full talk in the GamesBeat Summit 2018 Playlist
► https://www.youtube.com/playlist?list=PLMQoSwszBxm4wySnFNTyMSLxrQUA9xyej

GamesBeat & USC Games have come together to present the GamesBeat Summit 2018 talks, in full, on YouTube. Read more about GamesBeat and USC Games below.

USC Games ► http://games.usc.edu/
GamesBeat ► https://venturebeat.com/category/games/