GamesPassport: Monetizing of flash games (Flash GAMM Kyiv 2011)
0"Monetizing Each of Your Games on a Dedicated Website -- Taking a Different Angle for Game Monetization"
Konrad Holubek is Business Development Director for Games Passport at Mediastay.
Anton Alexeyev -- Flash Producer at Alawar Entertainment.
In this presentation we will be talking about how a platform is taking an innovative approach to help game developers monetize their content. Contrary to traditional game portals, we will be analyzing a network of casual games where each one of them have a dedicated website and where the platform directly handles all user acquisition (sourcing traffic, end user registration, activation) and monetization (advertisements, microtransactions, loyalty programs). We will be looking at how the platform works and what the key metrics are (revenue generated per game in the network, monthly active users, demographics...).