Genesis G70 GR4 Gran Turismo Concept (2021) Exterior Interior SlideShow
6Genesis G70 GR4 Gran Turismo Concept car seen from outside and inside. Design-oriented brand #genesis unveiled the California-built G70 GR4 #granturismo in collaboration with the creators of the #granturismo video game
Additional #genesis models including GR3 Concept and #genesis Vision #granturismo Concept, further explore the brand’s motorsport future
Genesis utilizes augmented and virtual reality to give consumers a preview of upcoming motorsport designs
MONTEREY, California, August 13, 2021 – This weekend, #genesis lifted the veil on its vehicle #design process at an ultramodern experiential installation called The Performance of #design during Monterey Car Week. The designs unveiled included three concept vehicles developed in collaboration with the creators of the world-renowned #granturismo video game series.
Genesis, a brand oriented around its bold product designs, showcased its motorsport intent with the reveal of the #genesis G70 GR4 #granturismo (GT), a California-built racing vehicle, during an exclusive event. The award-winning G70 sport sedan has been completely reimagined for competition with an all-new GT-inspired racing package.
“The G70 GR4 GT builds on the existing G70 model to create a bold, yet elegant, high-performance racing vehicle,” said SangYup Lee, Senior Vice President and Head of Global #genesis #design. “We are pleased to be presenting this vehicle and others as we explore the brand’s entry into motorsport.”
Genesis revealed several other vehicles in addition to the newly announced G70 GR4 GT, including the GR3 and three potential designs for a future Vision #granturismo Concept, an elite racing vehicle. Guests were invited to experience these new designs with the use of augmented and virtual reality technologies.
The Vision Grand Turismo Concept designs included: