Getting Set for Success with RCS

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MEFTVChannel
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Published on ● Video Link: https://www.youtube.com/watch?v=xOmjuwwZ_b0


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This panel will examine the evolving landscape of Rich Communication Services (RCS) in light of Apple’s recent announcement of support. Experts will discuss how this development is impacting the industry, the most popular use cases, and the barriers to wider adoption. The conversation will explore how brands are reacting to RCS, the need for education and awareness, and how it fits into broader omnichannel strategies. The session will conclude with predictions for the next 12-18 months and the long-term future of RCS in digital communications.

Matt Ekram, Advisor – MEF
Dave Boddington, Group Product Manager – Infobip
Rew Golding, Senior Director of Product Management & Product Marketing – Upland Software



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