Give Your Art Impact: A Simple Framework

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Published on ● Video Link: https://www.youtube.com/watch?v=cYGJuvl4bOk



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Check out my Free Illustration Mini Workshop where I share my journey from Amateur to Pro: https://www.thedrawingcodex.com/illustrationworkshop
You will get some simple advice on how to get more detail and polish in your work. How to think about composition. And my thoughts on how to prepare for professional work.

Let's talk about creating impact with your art - understanding how to make your work stand out while staying true to your artistic voice.

Below is an Automagically generated summary to help understand the video and aid search optimisation:

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In this video, I explore how artists can create impact with their work while maintaining authenticity, using a framework based on sound and music. Think of your artistic journey as working with three key elements: signal, volume, and presence.

Your signal is your unique artistic voice - the subtle qualities, emotions, and messages that make your art distinctly yours. While this signal might start quiet, it's crucial to identify and nurture it rather than immediately trying to amplify it.

The volume represents how you amplify that signal using tools like contrast, composition, and color theory. Just as different genres of music need different levels of amplification, your art doesn't always need maximum volume to create impact.

I demonstrate this through various artists' work - from Jack Kirby's high-impact superhero art to Beatrix Potter's gentle but compelling illustrations, showing how different styles can command attention in their own ways. For instance, Studio Ghibli's Ponyo achieves incredible visual impact while maintaining a gentle, dreamlike quality.

The final element, presence, is about consistency and understanding what works. Many artists discover their unique combination of signal and volume but then abandon it, chasing trends or fighting boredom. Yet it's often this consistency that builds lasting impact and recognition.


Remember, you don't need to make everyone's eyes bleed to create impact. Understanding your unique signal and finding the right way to amplify it is far more powerful than simply turning every dial up to maximum.
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00:00 Intro
01:50 Welcome
02:33 Why This is Important Now...
05:59 Visual Examples of Creating Impact and 'Successful' Art in different styles.
17:11 The Framework
29:18 My Work As An Example
35:18 Out!

Artist's mentioned in the Video:

Andrew Loomis (referenced for his book "Creative Illustration")
Jack Kirby (Marvel comics artist)
Frank Frazetta
Norman Rockwell (Saturday Evening Post illustrator)
Beatrix Potter (Peter Rabbit creator)
John William Waterhouse
Hayao Miyazaki (specifically discussing Ponyo)
Tim McBurnie (the speaker, discussing his own work)

Additional works/properties mentioned:

Thor Love and Thunder (as an example of high-impact modern entertainment)
Pinocchio (discussing a cover illustration by McBurnie for David Chauvel's adaptation)
Marvel Cinematic Universe (in reference to Kirby's influence)



Happy Drawing!

Tim Mcburnie

Learn Drawing and Illustration from me: www.thedrawingcodex.com

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