Go behind the scenes of "It’s in the Game: Madden NFL" with SVP Daryl Holt
0Go behind the scenes of Madden NFL with SVP Daryl Holt. Learn about the game's evolution, challenges, and the legacy of Coach Madden. Discover what's next for the franchise and the making of the docu-series.
In an interview, Daryl Holt, SVP and General Manager of EA Football sat down with journalist Danreb Victorio to discuss the latest installment of the iconic Madden NFL series and the upcoming documentary chronicling the game's storied history. Holt, who has been with EA for over 20 years, offered a unique perspective on the challenges and triumphs of bringing the virtual gridiron to life.
Holt's involvement in the documentary, as a producer, provided a behind-the-scenes look at the game's development, including access to historical archives and the creative process. The documentary promises to explore the evolution of the game, juxtaposing its humble beginnings with the technological marvel it is today.
Holt described his role as akin to a "conductor of the orchestra," overseeing the strategic development of the Madden franchise. His responsibilities include coordinating teams worldwide, ensuring the game's authenticity and appeal to both core and casual fans.
Over the years, Madden NFL has faced numerous challenges, from evolving technology to changing player expectations. Holt highlighted the constant need to innovate while staying true to the game's core values. He recalled memorable moments like console transitions, the introduction of esports, and the overwhelming success of Madden 24.
Holt expressed excitement for the return of college football to the Madden universe, emphasizing its potential to broaden the game's appeal and create a cradle-to-career experience for players. He envisions a future where Madden continues to evolve, offering new opportunities and challenges for gamers.
The documentary doesn't shy away from controversial topics, such as EA's past business dealings with Sega and Nintendo. Holt acknowledged the importance of transparency, even when it comes to less flattering aspects of the company's history.
Holt emphasized that Madden NFL is a game for everyone, from hardcore fans to casual Thanksgiving gamers. He hopes the documentary will resonate with a wide audience, showcasing the cultural impact of both football and the Madden franchise.
This interview provided a glimpse into the passion and dedication behind one of the most enduring sports video game franchises. With its rich history, commitment to innovation, and unwavering focus on the player experience, Madden NFL continues to reign supreme in the virtual football world.
0:00:05 - Introduction and Daryl's role in the docu-series
0:00:30 - Daryl's role as Senior VP and Group General Manager
0:01:04 - How the Madden series has changed over the years
0:01:18 - The challenges of meeting player and fan expectations
0:01:57 - The impact of technology and the changing sports culture on the game
0:02:04 - Replicating the authenticity of the sport in the game
0:02:30 - Micro and macro changes in the game over time
0:02:51 - Memorable moments in Daryl's career, including console transitions
0:03:08 - Daryl's first Madden title and the rise of esports
0:03:34 - The challenges of Madden 24 and its commercial success
0:04:09 - Critical players and their different preferences
0:04:29 - How Daryl plays Madden, focusing on franchise mode
0:04:53 - The importance of customization in franchise mode
0:05:15 - Recreating classic moments and building a team in franchise mode
0:05:31 - Discussing the target audience for the docu-series
0:06:05 - The appeal of the docu-series to football fans, gamers, and casual viewers
0:06:56 - The perfect timing of the release around Thanksgiving
0:07:37 - The return of college football to the Madden series
0:08:04 - The evolution of college football in Madden and its impact on the game
0:08:48 - The future of college football in Madden and its potential
0:09:00 - The reputation of EA SPORTS among hardcore fans
0:09:24 - The development team's dealings with Nintendo and Sega
0:09:53 - The decision to show the "icky" side of business in the docu-series
0:10:13 - The lessons learned from past experiences and the focus on making great games
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