Google for Jobs: Everything you need to know to optimize for better ranking
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Google for Jobs: Everything you need to know to optimize for better ranking
Looking for a new job can be a stressful experience. Even taking away the emotional part of the process, browsing job ads on companies' websites, apps and job boards can prove to be mentally draining and time-consuming. Google, well aware of these difficulties, decided to find a solution to improve the whole recruiting experience. In May 2017, at Google's developer conference I/O, Google's CEO Sundar Pichai gave a sneak peek of it and released its official name: "Google for Jobs."
Google for Jobs launch
Creating a candidate-first experience was a key requirement for Google, which decided to officially launch Google for Jobs in the US in June 2017. Through this product, job seekers were able to get exactly what they expected: exhaustive information about job roles, a high grade of consistency among vacancies and the ability to find a great variety of job offers, all in the same place.
On the other side, Google also wanted to provide easier discoverability for employers, providing in-house SEOs with a silver bullet: the chance to rank organically with job ads in the fiercely competitive recruiting market.
Why is this important?
Recruitment costs such as posting on job boards represent a huge burden for companies and in-house recruiters. This means that if a company is already facing a talent shortage or is suffering from high turnover, even a basic recruitment cost like posting job offers can spike to hundreds of thousands of dollars every year.
Once I heard about Google for Jobs rolling out internationally, I realized that this could have been a great opportunity for my clients. At that time, I was already optimizing the recruitment webs