Google is DESTROYING ITS BRAND
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#Google #linux #cloud
00:00 Intro
00:43 Sponsor: OnlyOffice, the open source office suite for Linux, Windows, and macOS
01:46 Google kills services if they're not quickly profitable
06:10 The not super profitable exceptions: Pixel and Youtube
09:02 Is this service killing frenzy really a problem, though?
11:05 Should you still use new Google Services?
12:48 Sponsor: Get a device that runs Linux perfectly, from Tuxedo
14:02 Support the channel
List of projects Google killed: https://killedbygoogle.com/
Let's start with the biggest ones. Google+ for example. Google+ was Google's answer to Facebook, in the form of a big social network. it started with a ton of advantages. And it failed. Mostly because it wasn't different enough that people wanted to rebuild their whole communities there.
Then, we have Google Reader. This service was basically what made RSS feeds useful. Again, a service that wasn't marketed or explained, even though it had the potential to turn into a very good business.
Next, and more recently, Stadia. Stadia was Google's game streaming service, and it has the best tech available.
And there are tons of others: the dozens of messaging services like hangouts, Allo, or wave, the Google magazines kiosk, the google play TV and movies app, Inbox, Google cloud print, google cardboard, Picasa, and a lot of others, a lot of which had great tech, and good potential.
But that's not true of every service, there are exceptions. Like the Nexus programme, that then turned into the Pixel range of devices.
Pixel doesn't bring in much revenue for Google. In 2021, it was estimated to be about 8 billion dollars. That's no small change, but compare that to the total 260 billion they made in 2021, it's nothing. Youtube is also a small business for Google.
So, yes, Google CAN stick with services or products that aren't big money makers, or aren't profitable at all. But that's only IF these things are contributing so much to Google's other businesses that closing them down would hurt ad revenue in the long run.
And so, unless Google's latest service or app is something that helps them collect more data or sell more ads, its longevity is about 3 years.
https://www.theverge.com/2022/2/1/22912196/google-alphabet-200-billion-annual-revenue-youtube-pixel-search
But is that really an issue?
Well there are multiple problems. First, as a user, it's never fun to have something you use and rely upon being shuttered. Second, you can lose money you invested.
And also, there's an image problem: when you like a service or product, you tend to recommend it to other people. You praise it, and you tell others to try it. When that service crashes down, you're left looking like an idiot for wasting your friend's time and money.
And the last big problem is consumer confidence: with Google killing services left and right, no one is actually confident that anything new will last long enough that it's worth it to learn how to use it or invest money in it.
So, it actually IS an issue that google kills services too fast, or launches them without ever thinking about their business plan. Just because their image as a company is severely damaged with each service's death, and also because it puts users in a bad position.