Google PPC account 101: manage multiple google ads accounts?
0This vid helps get started w/ Google PPC account.
i. Managing multiple Google Ads accounts can be a challenging but necessary task for agencies, large businesses with different product lines/divisions, or anyone running paid campaigns across various websites or clients. Here are some tips and best practices for effectively managing multiple Google Ads accounts:
1. Use a Google Ads Manager Account
This allows you to control permissions and easily switch between up to 25 Google Ads accounts from a single interface. You can also get a roll-up view of performance data across managed accounts.
2. Leverage Account Labels/Naming Conventions
Implement a clear labeling/naming system to help easily identify different accounts by client, product, region etc. This keeps everything organized.
3. Take Advantage of Account Linking
Link your Google Ads accounts to Google Analytics, Google Merchant Center, other data sources to pull in rich data for better insights.
4. Use Account Cloning/Copy Features
When setting up new accounts, clone or copy over settings like location targeting, ad schedules from existing accounts to save time.
5. Automate With Rules/Scripts
Use automated rules in Google Ads to implement common changes like adjusting bids, pausing low-performers across all managed accounts.
6. Centralize Reporting
Set up reporting dashboards that consolidate cross-account data to monitor overall performance and identify optimization opportunities.
7. Utilize Notes/Annotations
Add account notes and annotations to document changes, tests, insights for each managed account to track optimizations.
8. Leverage Tools
Third-party PPC management tools like Optmyzr, Adalysis, Kenshoo can help automate workflows and scale optimizations across accounts.
9. Assign Account Managers
For agencies or large teams, assign dedicated account managers who own performance for specific Google Ads accounts.
10. Schedule Regular Account Audits
Periodically audit settings, negative keywords, targeting etc. in managed accounts to identify any gaps.
The key is finding ways to drive efficiency through automation while maintaining visibility across all accounts. It requires diligent organization and workflow processes.