Ecommerce PPC management 101: ecommerce ppc management software?
This vid helps get started w/ Ecommerce PPC management.
i. There are several software tools available that can help with managing pay-per-click (PPC) advertising campaigns for ecommerce businesses. Here are some popular options:
1. Google Ads Editor: This is a free desktop application provided by Google that allows you to make bulk changes to your Google Ads campaigns, copy or move items between accounts, and more.
2. Microsoft Advertising Editor: Similar to Google Ads Editor, this is a free desktop tool for managing Microsoft Advertising (formerly Bing Ads) campaigns.
3. Optmyzr: This is a popular PPC campaign management suite that helps with activities like account restructuring, quality score management, ad testing, and automating rules.
4. SpyFu: In addition to keyword research tools, SpyFu has a PPC campaign management feature that allows you to create, manage and optimize campaigns across Google, Microsoft, and Yahoo.
5. Adalysis: This is an AI-powered PPC management software that uses machine learning to help optimize campaigns, automate processes, and provide insights.
6. Kenshoo: A powerful enterprise marketing platform that offers tools for managing search, social, and ecommerce ads.
7. Marin Software: A premium cross-channel ad management platform for larger advertisers and agencies.
Some key features to look for in PPC management tools include bid optimization, automated rules/scripts, reporting dashboards, conversion tracking, and integration with popular ecommerce platforms. Many also offer keyword research and competitor analysis capabilities.
The ideal solution depends on your business needs, budget, and existing platform integrations. It's recommended to research and potentially try out a few options before committing to one.