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This vid helps get started w/ PPC campaign services (ppc campaign management services, ppc management companies).

i. Managed PPC (pay-per-click) services refer to professional agencies or freelancers who provide comprehensive management and optimization of paid advertising campaigns on platforms like Google Ads, Microsoft Advertising, Amazon Ads etc.

Here are some of the main services typically included in managed PPC offerings:

Account Setup & Structure
- Initial account audits and restructuring
- Setting up campaigns, ad groups, targeting
- Implementing conversion tracking

Keyword Research & Strategy
- Identifying relevant keyword opportunities
- Building out keyword lists and negatives
- Determining match types and bid strategies

Ad Copy & Creative Management
- Writing high-converting ad copy
- Implementing ad extensions
- Split-testing and creative optimization

Budget and Bid Management
- Setting up optimal monthly budgets
- Managing CPC/CPA bid strategies
- Making bid adjustments

Campaign Monitoring & Optimization
- Ongoing tracking of KPIs like CTR, CPA, ROAS
- Identifying areas of wastage and optimization
- Making data-driven refinements and testing

Reporting & Analytics
- Generating detailed PPC performance reports
- Analyzing cross-channel attribution data
- Providing actionable optimization insights

The main benefits of using managed PPC services are leveraging the expertise of seasoned professionals, freeing up internal resources, and achieving better results through continuous refinements.

Managed services can be full-service where the agency handles everything end-to-end. Or partially-managed where responsibilities are split between client and agency.

Pricing models include percentage of ad spend, fixed monthly retainers, or hybrid project-based models depending on the agency and scope of work involved.