GrowthBeat Summit 2015: Adaptation is relevant at every point in the customer journey

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Published on ● Video Link: https://www.youtube.com/watch?v=tLvdtv02oF0


Duration: 19:47
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Speaker: Barbara Messing (TripAdvisor)
Moderator: Nadine Dietz (VentureBeat)

A customer journey is not a one time linear activity, especially when taking a trip. The “journey” is made up of a plethora of choices, from locations, to hotels, to restaurants, to activities. And not all decisions are made before the trip. Critically important is staying relevant and accessible whenever and wherever the customer is and from any connected device.



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