MobileBeat 2015: Staying on the bleeding edge of acquiring and engaging mobile users

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Published on ● Video Link: https://www.youtube.com/watch?v=_IyCtnPQ9Kc


Duration: 22:00
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3

Speakers: Deepak Gupta (Machine Zone), Janae McDonough (Twitter/MoPub)
Moderator: Matt Marshall (VentureBeat)

At a time when most developers are struggling due to competition, MachineZone has been able to create top of the chart games, Game of War being one of them. What’s the secret to their user acquisition, and what are the lessons the game industry can teach other companies? Join CRO Deepak Gupta as he shares insight on mobile programmatic, the mobile video revolution and those much buzzed about Kate Upton ads.



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