HBO Max Changing Name and Releasing New Titles
20Warner Bros. Discovery has announced that it is dropping the “HBO” part of its streaming service’s name and renaming it “Max” to reflect a mix of new content from Discovery+ and other original series. The company made the announcement during a press event where it revealed a slate of upcoming projects and three new versions of Max. The first two plans will align with existing HBO Max pricing, and the third, “Max Ultimate,” will expand to up to four streams and include 4K content. The Max Ultimate tier will have an expanded catalog of content available in 4K Ultra HD, including movies such as “The Dark Knight Trilogy,” “Harry Potter,” and “The Lord of the Rings,” as well as Warner Bros. movies released this year and in the future. The new Max platform will be easier to use with simplified navigation and more personalized features. It will feature a more prominent experience for kids, with a new default kids’ profile for new subscribers along with accompanying parental controls. The rebuilt Max will launch in the U.S. on May 23, featuring more than 40 new titles and TV show seasons every month. JB Perrette, president, and CEO of global streaming and games for Warner Bros. Discovery, explained the thinking behind the rebranding, saying that they wanted to honor and embrace the “most iconic, trailblazing brand in entertainment,” HBO, and not push it to the breaking point by forcing it to take on the full breadth of this new content proposition
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