How Alpine uses sim racing to shape its future, feat. @Jaaames | Traxion.GG Podcast S4 E13
59On this episode of the Traxion.GG Podcast we are going to be talking about French sportscars, specifically Alpine sportscars. The company makes the delectable A110 at present, but has big plans for shaking up the car market.
Sim racing and esports are part of those plans, so listen as we speak to established professional sim racer (with Veloce Esports) and real-world British GT race winner @Jaaames plus Guillaume Vergnas head of partnerships and esports at Alpine, to try and find out where the future lies.
We discuss the current Alpine Esports Series, how James has reached the front of the points table with one round remaining, and how sim racing is intrinsic to Alpine's approach.
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