How are Emerging Destinations redefining tourism? | FII PRIORITY Europe

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Can Emerging Destinations Redraw The Tourism Map? took place at the National Theatre of Opera and Ballet on DAY 2, May 17, 2025 of the Special Edition of #FIIPRIORITY in #Tirana

A $367 billion Middle East tourism boom and 12 million Balkan arrivals reveal the shifting center of global travel eastward. This high-stakes conversation unveiled both strategic imperatives and market opportunities: premium positioning over price competition, authentic experiences over commoditization, and strategic storytelling over generic promotion.

With tourism generating 10% of global GDP and growing at 8.5% annually, emerging destinations now face a defining moment. How will these markets balance rapid development with authentic experiences to capture the next wave of 1.3 billion middle-class travelers by 2030?

SPEAKERS:

Tony Douglas, CEO, ‪@riyadhair‬
Manfredi Lefebvre d'Ovidio, Executive Chairman, Heritage Group; Chairman, ‪@abercrombiekent‬
Sir Rocco Forte, Founder & Executive Chairman, Rocco Forte Hotels
Jerry Inzerillo, Group CEO, ‪@Visit_Diriyah‬
Jean-Jacques Morin, Deputy CEO, Accor

MODERATOR: Eithne Treanor, Managing Director, E. Treanor Media
#FIIPRIORITY #InvestInConnectedEurope #SustainableTourism #EmergingDestinations




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