How are Emerging Destinations redefining tourism? | FII PRIORITY Europe
5Can Emerging Destinations Redraw The Tourism Map? took place at the National Theatre of Opera and Ballet on DAY 2, May 17, 2025 of the Special Edition of #FIIPRIORITY in #Tirana
A $367 billion Middle East tourism boom and 12 million Balkan arrivals reveal the shifting center of global travel eastward. This high-stakes conversation unveiled both strategic imperatives and market opportunities: premium positioning over price competition, authentic experiences over commoditization, and strategic storytelling over generic promotion.
With tourism generating 10% of global GDP and growing at 8.5% annually, emerging destinations now face a defining moment. How will these markets balance rapid development with authentic experiences to capture the next wave of 1.3 billion middle-class travelers by 2030?
SPEAKERS:
Tony Douglas, CEO, @riyadhair
Manfredi Lefebvre d'Ovidio, Executive Chairman, Heritage Group; Chairman, @abercrombiekent
Sir Rocco Forte, Founder & Executive Chairman, Rocco Forte Hotels
Jerry Inzerillo, Group CEO, @Visit_Diriyah
Jean-Jacques Morin, Deputy CEO, Accor
MODERATOR: Eithne Treanor, Managing Director, E. Treanor Media
#FIIPRIORITY #InvestInConnectedEurope #SustainableTourism #EmergingDestinations