How Companies Create Customer Experiences With APIs

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United States IBM Technology
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Published on ● Video Link: https://www.youtube.com/watch?v=69F6xLGoWv8


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Insurance companies looking to deliver more relevant and personalized services to their customers must connect their back-end business operations and data with mobile app interfaces through integration capabilities. Learn more: http://ibm.co/1Qfp66a

This video follows Lilly as she protects her home with security monitoring and insurance through her mobile phone. It provides a good example of how insurance companies can participate in the API Economy to generate new revenue while delighting the customer.



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Tags:
API
APIs
Microservices
Insurance
Insurance (Industry)
IT security
Cloud
Cloud computing
backend data
mobile
Applications
Apps