Integration Lets Customers Shop on Apps, Social Media & More

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IBM Technology

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Published on July 21, 2017 4:30:21 PM ● Video Link: https://www.youtube.com/watch?v=Q2XhB5oz0zc

Duration: 2:25

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Retail companies are looking to deliver more relevant and personalized services to their customers. See how: http://ibm.com/apieconomy

To do this, companies must connect their back-end business operations and data with mobile app interfaces through integration capabilities. This video follows Kate and her family get a customized experience while undergoing some retail transactions.

It provides a good example of how retailers can participate in the API economy to delight the customer.