How Compass Scales Agent and Corporate Success with Google Workspace with Gemini
45Featured in this video: Rory Golod, President of Growth & Communications, Compass
Executive summary: Compass, the largest real estate brokerage in the United States by sales volume, powers nearly 40,000 agents with its end-to-end technology platform. With a mission to help everyone find their place in the world, Compass relies on Google Workspace as the foundation for communication, collaboration, and scaling its fast-growing business. Tools like Google Docs, Gmail, and Google Meet are deeply embedded in daily operations, enabling seamless information sharing across employees and agents nationwide.
The company has also integrated Google Workspace with Gemini across corporate teams and agents to unlock time savings and improve decision-making. Agents use Gemini to transform complex data—from contracts, comparative market reports, and market analyses—into digestible content for clients, freeing up more time for client engagement. Corporate teams, including legal, leverage Gemini to quickly analyze thousands of contracts, extracting the most critical insights. Together, these tools are reducing administrative burden, increasing efficiency, and creating better outcomes for both employees and clients, while preparing Compass for the future of work.
Challenge: Compass needed to support both their corporate and agent teams with tools that simplify workflows, reduce administrative burdens, and enable scalable growth. Time-consuming tasks such as contract analysis, market reports, property content creation and administrative documentation affects time spent on client relationships and strategic growth.
Solution: By adopting Google Workspace with Gemini, Compass created a unified platform for communication and collaboration, ensuring employees and agents could share information and operate efficiently nationwide. Agents use Gemini to craft client-ready content from complex data sources, while legal teams use it to quickly analyze and extract insights from large volumes of contracts. These AI-driven efficiencies free up capacity for higher-value client and business work.
Results: With Google Workspace with Gemini, Compass has transformed its workflows, giving agents and employees more time to focus on high-value work. Agents now spend less time on administrative tasks like drafting documents and more time engaging directly with clients, delivering stronger relationships and better service. Corporate teams, such as legal, can analyze thousands of pages of contracts in less time, extracting only the most pertinent information. This shift has elevated efficiency across the company, prepared Compass for the future of work, and reinforced its mission to help everyone find their place in the world.
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