Trimble scales creativity and content creation for 12k global employees with Google Vids and Gemini
37Featured in this video:
Liz Mitchell, Google Workspace Communications and Training Lead, Trimble
Frej Krook, Google Workspace Platform Manager, Trimble
Executive summary: Trimble, an industrial technology company known for merging the physical and digital worlds, is transforming communication and collaboration with Google Workspace tools like Gemini and Vids. With intuitive features like voiceovers, captions, and collaborative editing, Vids democratizes video production for all teams, empowering Trimble’s global workforce of 12,000 employees to create professional, accessible video content. Meanwhile, Gemini simplifies complex tasks like creating formulas in spreadsheets and enables global team members to ask questions and get AI-driven support in their own language. Together, these tools accelerate Trimble’s mission of delivering impactful solutions across industries.
Challenge: Industrial technology company Trimble needed tools to better support its global, cross-functional teams in creating high-quality content quickly and securely. Employees previously relied on complex, technical software or limited resources for video creation, restricting their ability to communicate efficiently, both internally and externally. There was also increasing demand to expand the use of Google Workspace with AI-driven tools that enhance productivity and drive faster decision-making.
Solution: Expanding on its strong foundation with Google Workspace,
Trimble leaned into Vids and Gemini. With Vids, the team empowered every employee to create, edit, and share professional-grade videos without relying on advanced technical skills. The tool offers simple, yet robust features — like voiceovers, captions, and callouts — that improve content quality and reach. Meanwhile, Gemini gives employees around the world access to answers, insights, and efficiencies through intuitive AI across Workspace applications. Trimble also focused on rapid adoption, ensuring employees were equipped and excited to use these tools.
Result: The rollout of Vids and Gemini has transformed Trimble’s operations, with unexpected use cases emerging across departments. For example, the hardware support team uses Vids to produce bite-sized, high-quality instructional videos to better assist partners and customers. For Gemini, nearly 8,000 employees adopted the tool in just two weeks, using AI across Workspace applications to enhance their work. These solutions have streamlined communication, empowered global collaboration, and are continuously evolving to meet Trimble’s growing needs.
Highlights and key takeaways from our interview with Liz Mitchell, Communications and Training Lead for Google Workspace, and Frej Krook, Google Workspace Platform Manager at Trimble:
→ “Previously people have either had to go to high value options, which require a great deal of technical know-how. But [Vids] gives everybody a very local desktop version, something that's collaborative and easy to understand, that they can use to crank out videos quickly.” — Frej Krook
→ “Vids is really helping us put the power of video production into the hands of our employees, and it's taking away some of the pressure from our marketing teams and our brand teams to be the only people that can do it.” — Liz Mitchell
→ “We're using the worst version of Gemini, of Vids, of all these tools that we will ever use. And the way that we're using it today is not what we were doing last year, and it's not what we're gonna be doing next month. It is changing so rapidly and it's so exciting to see that change happening.” — Liz Mitchell
Google Cloud products used: Google Workspace, Gemini, Google Vids
Learn more:
https://www.trimble.com/
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