HOW FRITO LAY CREATES BREAKTHROUGH CAMPAIGNS FROM WITHIN

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How Frito Lay creates breakthrough campaigns from within

Where theres exercise. theres snacking. and Frito Lay has come up with creative ways to emphasize the connection between the two in its advertising. While they mess around all night. the boys eat a variety of Frito Lay Snacks. including Lays and Doritos. This work was personal to Mahal.

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