How Hackers May Be Hurting Your SEO via @natalieannhoben
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How Hackers May Be Hurting Your SEO
It is oftentimes rather easy to sometimes grow complacent as an SEO when it comes to site security, or put all of the responsibility on I.T. departments when it comes to any form of cybersecurity or hacking prevention practices.
It's a debatable topic amongst many, however, this is defiantly true:
Website security, or the absence of it, can directly and critically impact a site, and that includes the site's organic performance.
For this reason, website security should not be ignored when it comes to digital marketing plans.
But first, let's gain a deeper understanding of what hacking, it itself, is, in order to connect the dots on why it should not be neglected.
What Is Hacking?
Hacking occurs when an individual gains access to a specific website or computer network, sans permission.
Unwarranted hacking most often occurs when people are trying to gain access to sensitive or private information, or to redirect users to a specific hacker's website.
What Are Some Common Tools Utilized by Hackers?
Malware
Malware is specifically designed to damage or disable a specific network, with the goal usually being a data breach.
The potential after-effects of a malware attack can be great, including extensive financial losses for an organization.
Spamming
Website spamming usually occurs when a hacker adds hypertext to a webpage that, when clicked on by a user, will link to the hacker's chosen destination.
Adding spammy links to a hacker's website on websites that have a high amount of traffic to them has a chance of increasing search engine rankings.
It is essentially a way to shortcut the system of solidified, ethical SEO work.
Effects of Hacking
The ramifications of hacking can be significant and far-reaching. There are a few more common things