Trump’s impeachment is over — but what about the podcasts?

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Reported today on The Verge

For the full article visit: https://www.theverge.com/2020/2/14/21134825/trump-impeachment-trial-podcast-strategy-rss-feed-wnyc-daily-dc

Reported today in The Verge.

Trump's impeachment is over - but what about the podcasts?

President Donald Trump's impeachment proceedings ended last week with him being acquitted on all counts, meaning the podcasts that popped up to cover the proceedings found their ending. What happens to the shows now? Some have pivoted, others have shut down, and more haven't made up their minds yet.

As I wrote in November, at least nine impeachment podcasts launched in response to the legal proceedings. They covered the ins and outs and drama surrounding the process and, in some cases, updated daily. Despite the short-term focus, there was an interested audience to be won and the possibility of turning them into long-term listeners. In my prior piece, I wondered how (or if) they would do that once the events were over.

Other limited-time shows, unrelated to impeachment, have sometimes let their RSS feeds wither or retooled them to promote new shows. In the impeachment trial's case, however, networks appear to be repositioning their shows as daily political ones to take advantage of people's interest and the already built infrastructure and routine for the shows.

Here's the status of the impeachment shows as far as we can tell:

WNYC'S Impeachment: A Daily Podcast turned into a broader daily politics podcast called Brian Lehrer: A Daily Politics Podcast

Ted Cruz's show Verdict with Ted Cruz kept its name but is now an occasional daily politics show

The Daily DC: Impeachment Watch from CNN just excised "impeachment watch" from its name and is now a daily politics show, as it was before the proceedings started

War Room: Impeachment, hosted by former White House adviser Steve Bannon, appears to have pivoted to general news and most recently posted an episode about the coronavirus

Imp



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