How to be Successful in Taking a Game to a Global Audience | Michael ZHANG

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=vnUk3S9r9mU


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Guide
Duration: 25:04
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Download Slides: http://gamesauce.org/news/2014/07/24/michael-zhang-is-leading-the-renaissance-of-games-casual-connect-video/

Delivered at Casual Connect USA, July 2014

The Asian game market will account for 82 percent of the growth within the entire global game industry this year, generating more than $36.8 billion in revenue (45 percent) of the $81.5 billion total in 2014. We will discuss how to take a global approach in product and company strategies as well as M&A opportunities in both East and West markets. These topics will include: choosing local distribution, finding the right user acquisition partners, localization, culturization and game operation strategy in different regions. We will also share our perspectives as a global publisher and what makes a viable mobile product.



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Tags:
Casual Connect
Casual Connect USA
Casual Connect USA 2014
Video Game (Industry)
Video Game Industry (Industry)
Video Game Development (Industry)
Asian Game Market
ZQGame
Michael Zhang
Global Games