How to Become an Influencer on LinkedIn via @JuliaEMcCoy

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How to Become an Influencer on LinkedIn

LinkedIn is already huge, and it's growing bigger every year.

In fact, it has 660 million users across 200 countries.

And while it's not like Facebook and Instagram, which each have billions of users, LinkedIn is special to marketers.

This is because LinkedIn's focus is on business, jobs, and networking.

In fact, 80% of B2B leads come from LinkedIn, the highest for any social platform!

It's easy to see why you should market your brand on LinkedIn.

But it's not as simple as creating a profile and advertising your brand on the platform.

First, you need to gain trust by becoming a LinkedIn influencer.

How?

Here are five things you can do.

5 Easy Steps to Follow to Become a Trusted LinkedIn Influencer

You might have heard that LinkedIn invites popular influencers to become part of a special group on the platform.

These influencers include huge names like Bill Gates, Mary Barra, and Arianna Huffington.

Hoping to get an invitation from LinkedIn to join this special group feels like reaching for the stars.

The good news?

You don't have to be in this group to become an influencer in your own right.

All you need to do to gain attention for your brand is to prove your expertise and offer value to other users.

Step 1: Know Your Goals

Trying to achieve influencer status on LinkedIn will feel like going in circles if you don't first define your goals.

For instance:

To begin, make a list of all the possible goals you can achieve through gaining influencer status on LinkedIn.

Once you've selected the right ones, it'll be easier to build your strategy around these goals.

For example, you want to become an influencer on LinkedIn to get clients for your freelance writing business.

Once you've listed this goal, you go on to take steps that'll make y



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