How to Build a Franchise Like Gene Roddenberry
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It’s not a controversial statement to say the media landscape of today is overwhelmingly dominated by franchises. However it would also be fair to say that while franchises are still dominant, they’ve also reached a breaking point with audiences. The post-Endgame Marvel Cinematic Universe has struggled to maintain its quality quality, the DC Universe has had a number of high profile flops this year and many modern Star Trek shows seem far too focused on nostalgia.
Is this simply inevitable when it comes to long running franchises? Does the weight of continuity and content naturally reach a breaking point? Or is there someway to avoid this? One person who did know how to build a franchise which lasts was none other than Gene Roddenberry.
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