How to Design Games for Optimal IAP | PANEL

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=mHkHp_lUdq0


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Delivered at Casual Connect USA 2017. While the vast majority of mobile game revenue is earned through in-app purchases, designing games for optimal IAP remains a major challenge, requiring deep knowledge of UX design, virtual economy tuning, pricing economics, and many other disciplines. Featuring experts across these fields, this panel will give attendees concrete and proven advice for designing free-to-play, IAP-driven mobile games which consistently drive IAPs without alienating the player base.

Josh Campbell, Product Director, Backflip Studios
Paul Brownlow, VP of Product, Blastworks
Jeferson Valadares, GM/VP of Product Development, Bandai Namco Entertainment America
MODERATOR: Ted Verani, Business Development, Scientific Revenue



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Tags:
CCUSA17
Casual Connect USA 2017
Josh Campbell
Paul Brownlow
Jeferson Valadares
Ted Verani
Backflip Studios
Blastworks
Bandai Namco Entertainment America
Scientific Revenue