How to find your ideal early testers in record time

Channel:
United States Game Thinking TV
Subscribers:
15,400
Published on ● Video Link: https://www.youtube.com/watch?v=imFBg7OW6rw


Duration: 2:47
2,591 views
13

Listen to Ian Brand, Product Strategist at GM Global Innovation, talk about how the Superfan concept from the Game Thinking system accelerated his ability to validate new product ideas, and helped him get projects greenlit. โœ…

LEARN HOW GAME THINKING CAN HELP YOUR TEAM INNOVATE SMARTER ๐Ÿš€
http://gamethinking.io/masterclass

IAN BRAND
https://www.linkedin.com/in/ianpbrand

โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”

๐Ÿ“š ABOUT OUR CHANNEL๐Ÿ“š
We deconstruct breakout games & apps to help you innovate smarter and find product/market fit. Hosted by Amy Jo Kim - Game Designer & Startup Coach - prev. Rock Band, The Sims, Covet Fashion Happify, Netflix.

Check out our channel here:
https://www.youtube.com/c/GameThinkingTV/featured
๐Ÿ”” Donโ€™t forget to subscribe! ๐Ÿ””

LEARN MORE ABOUT GAME THINKING
Check out our rapid innovation programs for product leaders.๐Ÿ‘
https://www.gamethinking.io/programs

Join our free online community ๐Ÿ“ฃ and get in on exclusive free events at
https://www.gamethinkinghub.com

Read our Game Thinking book ๐Ÿ“˜ at
https://gamethinking.io/book/

FIND US AT ๐Ÿ‘‡
https://gamethinking.io/

GET IN TOUCH ๐Ÿ‘
support@gamethinking.io

FOLLOW US ON SOCIAL ๐Ÿ“ฑ
Get updates or reach out to Get updates on our Social Media Profiles!
https://twitter.com/amyjokim
https://www.linkedin.com/in/amyjokim/
https://amyjokim.medium.com/

Game Thinking TV



Other Videos By Game Thinking TV


2023-02-283 Tips for finding product/market fit FAST #shorts
2023-02-27LEARNING TO BUILD book review #shorts
2023-02-24DRIVE book review #shorts ๐Ÿ’ก
2023-02-23How Replika nailed its market niche, in 3 minutes
2023-02-23UNDERSTANDING COMICS book review #shorts ๐Ÿ’ก
2023-02-22Numbers are subliminal influences, with Raph Koster
2023-02-21How to Tune Systems, with Raph Koster #shorts
2023-02-20What #product #designers can learn from #games #Shorts
2023-02-17How Will Wright designed The Sims #shorts
2023-02-10ATOMIC HABITS book review #shorts ๐Ÿ’ก
2023-02-09How to find your ideal early testers in record time
2023-02-08Elden Ring game review #shorts
2023-02-07Marvel Snap game review #shorts
2023-02-07Recruit your competitor's customers #shorts
2023-02-06Vampire Survivors game review #shorts
2023-02-03God of War Ragnarok game review #shorts
2023-02-02Superfans are the SECRET to Product Market Fit
2023-02-02Why Superfans are the SECRET to Product Market Fit, in 3 minutes
2023-01-31TMNT Shredder's Revenge game review #shorts
2023-01-30Overwatch game review #shorts
2023-01-27Midnight Suns game review #shorts


Tags:
early adopters
lean startup
customer development
everett rogers
diffusion of innovation
superfans
game thinking
gamification
customer research
user research
validation
crossing the chasm
innovation
amy kim
amy jo kim
design thinking
user interviews
target market
innovators
early market
gm
gm innovation
ian brand
corporate innovation