How Replika nailed its market niche, in 3 minutes

Channel:
United States Game Thinking TV
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15,600
Published on ● Video Link: https://www.youtube.com/watch?v=nE--cBlOLIo


Duration: 2:43
2,870 views
21

When Replika started in 2013, no one knew what AI-powered chat technology was good for. The team tried many use cases and failed to get traction. CEO Eugenia Kuyda explains how her team used Game Thinking to quickly test different markets, and double down on the one that worked.

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Tags:
Design Thinking
Amy Jo Kim
Entrepreneur
GameThinking
Start Up
Product Design
UX
Innovation
Innovate
Tech Startup
Design
Business Tips
Advice for Entrepreneurs
Advice for Start Ups
Entrepreneur Advice
Innovation Lab
GameDesign
Entrepreneur Tips
Product Launch
Business Strategy
Product Strategy
Product/Market Fit
chatbot
building a chatbot
making a chatbot
Replika
Eugenia Kuyda
ChatGPT
AI
product discovery
artificial intelligence