How to Set up Game Key Art and Logos for Success

Channel:

Game Devs of Color Expo

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2,690

Published on July 23, 2024 4:30:03 PM ● Video Link: https://www.youtube.com/watch?v=FAOyj75iOlQ

Category:

Vlog

Duration: 30:39

210 views

18

There's no doubt that a game’s key art and logos are core components to its marketing, serving as a sort of face to the game. From box art to social media graphics, key art and logo files need to be adapted to fit a multitude of dimensions and layouts. How should these assets and their subsequent creation into marketing collateral be approached? In this talk, Rachel Runa breaks down how to set up game key art and logos for success, sharing best practices, recommended specs, techniques and tools, and the do’s and don’ts on adaptation into marketing assets such as Steam capsules.

Rachel Runa
Marketing Designer
Gearbox Publishing San Francisco