How to use new Google Ads Combined Audiences
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How to use new Google Ads Combined Audiences
Google Ads has started rolling out "and" logic to enable advertisers to build layered audiences for Search. With the new combined audiences option, you can create audiences - personas - by layering demographic, in-market, affinity or other audience targeting elements that are available in Google Ads.
How to get started with Combined audiences. To create a Combine audience, click to add a new audience from the Audiences page in the Google Ads UI. Then under Browse, you'll see the option for "Combined audiences."
Combined audiences are rolling out in Google Ads.
You'll then see the audience builder pop-up. In the example below, I quickly created a simple audience of parents with school-aged children who are in-market for water activity equipment and accessories. You can add multiple "Or" audiences as well as exclude audiences, such as current customers, for example. The "And" function here ensures ads are shown only to in-market parents of school-aged children.
You can combine any audience criteria with Combined audiences, such as detailed demographics, life events, remarketing lists.
Note that combined audiences must have at least 1,000 members for privacy reasons. Google will pause audiences that don't meet that threshold automatically. Google may show you the audience estimate in the audience creation window, otherwise, you'll be able to hover over the audience name after you save it to get the estimated size. Google provides the following information for the combined audience above, for example: Impressions (weekly) 100M – 500M. Estimates based on United States, English, All types.
Why we care. Google has obviously been rolling out and advancing audience targe