How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns via @brentcsutoras
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How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns
Unlike paid search, organic search lacks the tools to form trustworthy predictions about SEO outcomes.
This is why potential clients sometimes get indecisive even when presented with an SEO proposal.
On December 18, I moderated a sponsored Search Engine Journal webinar presented by Alen Todorov of SEOmonitor.
Todorov shared tips on how SEO agencies can write better proposals that prove value and eliminate client concerns.
Here's a recap of the webinar presentation.
Creating SEO proposals is no easy feat. Coming up with a pitch for a client involves a ton of resources from almost every department.
This is why you need to make sure you're writing good SEO proposals.
A good proposal proves your value right away and eliminates your prospective client's concerns.
Here are the key elements to focus on when writing your SEO proposals.
What Should Go Into Your SEO Proposal
1. Show a Deep Understanding of Your Client's Industry
Be proactive. Right from the beginning, show your prospects that you understand their industry.
The first thing you need to include in your SEO proposal is your own keyword research.
Keyword Research
Conducting keyword research entails:
Avoid including keywords with very low search volumes or branded/navigational ones.
By describing why it wouldn't make sense to improve visibility for queries that are navigational keywords and trigger site links, or why you grouped the ones that set off the same search results and are part of the same topic, you help your customer focus on the end-users' search habits.
Competitor Overview
Some potential clients might think that their only competitors are those who are selling similar products and services. But in search, we know that your online