I&B Minister's address during 52nd anniversary Celebrations of UNI

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Published on March 21, 2013 11:22:45 AM ● Video Link: https://www.youtube.com/watch?v=SCGlL0DPVtU

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Minister for Information & Broadcasting, Shri Manish Tewari has said that taking into account the potential of the growing media sector and the flow of information in the news segment, there existed a case for more wire news agencies being established across the media landscape in the country. The potential was tremendous as these agencies facilitated information flow at the sub regional, regional and national level. The increase in number of news agencies would not only enable local based news being highlighted at the national level, it would also enable such agencies to balance news dissemination at the national and local level. Taking into account the diversity of information dissemination, such mechanisms would enable local issues being highlighted as prominently as those at the national level. The Minister stated this while speaking at the 52nd Anniversary Celebrations of United News of India, here today.

Elaborating further, Shri Tewari said that there was an urgent need to outline sustainable revenue models. Quoting the instance of the digitization process the Minister said it was an attempt to bring about transparency and a long term sustainable process in the broadcasting sector which would help all stakeholders. The revenue models would also have to take into account the parameters that were addressing different audiences with the emergence of new media platforms and instant communication mechanisms.