In a minute: Colgate Visible White, Lights Up Smiles | N181M

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Published on December 25, 2024 12:00:00 AM ● Video Link: https://www.youtube.com/watch?v=5_8LWIS42QY

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Colgate Visible White turned to YouTube Shorts to make their campaign shine brighter than ever. With six influencers delivering practical teeth-whitening tips and relatable content, the campaign reached 55 million unique viewers, boosting ad recall by 25% and purchase intent by 18%. From sparkling smiles to standout results, Colgate showed how Shorts can amplify your brand’s reach and impact. Find out how they made a personal care product a crowd favourite with snackable, relatable content.

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