Insights into Ad-sponsored Mobile Software

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Microsoft Research
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Published on ● Video Link: https://www.youtube.com/watch?v=zfnboVQJfbY


Duration: 1:03:36
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Started within MSR as a research effort, The Zumobi Network has evolved into a publisher of premium mobile apps (Motor Trend, MSNBC, Popular Science, and 30 more). In this talk, ZumobiΓÇÖs co-founder and VP of Product Design John SanGiovanni will tell the story about the journey ΓÇô both highs and lows ΓÇô as Zumobi moved from prototype to product, from platform to network. In partnership with multiple Microsoft business units, The Zumobi Network has employed an effective strategy of app monetization via integrated brand sponsorships. What does the ad-sponsored app economy tell us about the future of mobile software? What mobile platform trends are important to track at this stage in the evolution of Superphones? What technologies and ad strategies are most effective for mobile monetization? How will Windows Phone 7 complement this ecosystem? These topcis will be discussed through a series of candid stories about the adventures of life inside a mobile advertising startup.



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