Interview with Eddie Chan – Understanding Level Infinite and Tencent Partnerships
45Eddie Chan, Chief Strategy Officer of Tencent Games Global, talks about the creation of the Level Infinite brand and the growing partnership between Tencent and studios.
While the Tencent Games brand had value in China and in the industry, it did not resonate with consumers. Thus, with the creation of Level Infinite, the aspiration is to build a brand that stands for great games and resonates with gamers, but with the understanding that this is not going to happen overnight. With experts in marketing, content, technology and game design, Level Infinite can help studios realize their full potential.
What titles or studios does Tencent invest in? Eddie says that it’s the talented studios who have a passion for making great games. In order to support their big aspirations and ambitions, Tencent understands that independence and creative autonomy are key to the partnerships. He believes that “When you invest in a video game company, you invest in the people.”
The key ingredient in this industry is passion, and the goal at Tencent is to unlock this passion.