Introduction to GIF Engine Optimization (GEO)

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United Kingdom Colin Boyd SEO
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Introduction to GIF Engine Optimization (GEO)

If you're reading this, you probably know about SEO. You may even be an SEO professional that spends a significant portion of your time reading, talking, and implementing the latest SEO strategies and tactics.

I'm here to introduce you to a new kind of search engine. I'm talking about GIF search engines like GIPHY and Tenor.

GIPHY is by far the biggest GIF search engine, it's actually the second largest search engine in the world by total searches, only behind Google.

GIPHY serves over 10 billion GIFs daily across messaging and social media apps.

Tenor, another popular GIF search engine, was acquired by Google for an undisclosed amount in March 2018.

Like Google, major GIF search engines have algorithms that decide which content (GIFs) will rank highest in search results.

If you can create and optimize content to rank for keywords that are meaningful to your brand, you'll increase the chance of your content being seen and shared across messaging and social media apps – and earn hundreds of millions of meaningful brand impressions.

Currently, GIFs as a marketing channel works best for consumer brands, since the main metric to prove ROI is "views" and success is measured in CPMs.

But as GIFs continue to grow and evolve, every brand will want to be leveraging GIFs as a marketing channel.

What Is a GIF?

A GIF is a type of animated image format; if you're unfamiliar with GIFs or want to understand why they're becoming so popular, you can check out this article that explains everything you may want to know about GIFs.

How Do People Use GIFs?

GIPHY and Tenor each have their own websites and mobile keyboard apps. This allows users on the web and mobile to search and share GIFs.

GIPHY and Tenor also each have their own API (Applicati



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