Is Facebook dead to Gen Z?
1Reported today on TechCrunch
For the full article visit: https://techcrunch.com/2019/12/12/is-facebook-dead-to-gen-z/
Is Facebook dead to Gen Z?
A look at recent usage trends, and how the company is trying to stay relevant
Olivia Moore
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Olivia Moore is a venture investor at CRV and co-founded Cardinal Ventures alongside her sister, Justine.
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Justine Moore
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Justine Moore is a venture investor at CRV and co-founded Cardinal Ventures alongside her sister, Olivia.
More posts by this contributor
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The writing is on the wall for Facebook - the platform is losing market share, fast, among young users.
Edison Research's Infinite Dial study from early 2019 showed that 62% of U.S. 12–34 year-olds are Facebook users, down from 67% in 2018 and 79% in 2017. This decrease is particularly notable as 35–54 and 55+ age group usage has been constant or even increased.
There are many theories behind Facebook's fall from grace among millennials and Gen Zers - an influx of older users that change the dynamics of the platform, competition from more mobile and visual-friendly platforms like Instagram and Snapchat, and the company's privacy scandals are just a few.
We surveyed 115 of our Accelerated campus ambassadors to learn more about how they're using Facebook today. It's worth noting that this group skews older Gen Z (ages 18–24); we suspect you'd get different results if you surveyed younger teens.
Overall penetration is still high, as 99% of our respondents have Facebook accounts. And mo