Is Genesis Going After Rivian with the X Gran Equator

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Genesis just revealed the X Gran Equator at the New York Auto Show, and it is not what anyone expected. This concept is not a typical SUV or a wagon—it is something entirely different.

With futuristic styling, no visible exhaust, and bold 24-inch wheels, the X Gran Equator is likely electric and ready to disrupt luxury design standards. Inside, Genesis ditches the oversized tablet for a clean digital setup with off-road capability and unique switchgear.

Could this be Genesis' answer to the Rivian R1S or Mercedes-Benz G-Class EV? Watch the full breakdown now and decide for yourself.

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#genesisxgranequator #conceptcar #nyautoshow2025
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